Headgear Used to Measure Shopping Habits

Headgear Measures City Stimulation

Headgear Used To Measure City Stimulation

Having discussed methods for researching ‘why we buy stuff we don’t need’ during this afternoons lecture, once back at my studio I came across this article which basically covers one area we looked into; potential sensory measurements.

Although the news article is headed ‘Headgear Measures City Stimulation’, they demonstrated the equipment on London’s Oxford Street and in particular the tester said, when venturing out wearing the device; ‘Lets go and see what I like in Oxford Street’.

Our search terms didn’t find this article in the brief time we spent on the exercise, which is also telling.

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